Why programmatic exchanges need to support gzip compression and is it helpful?
October 4 2020
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GZIP (abbreviation of GNU zip) is a compressed format that has found widespread adopted in bidding requests and bid responses.
This helps programmatic exchanges, as well as demand partners, saving about 30% of network bandwidth.
You can choose to respond with non-compressed or compressed bid responses; the option of responding compressed is indicated by Accept-Encoding: gzip is included in the request’s HTTP header.
Also, if you’re sending compressed responses, please include Content-Encoding: gzip in your response’s HTTP header to indicate the requested compression.